Ever wonder which form of advertising is best for you?
The answer is the method you can afford that will gain
you the greatest bang for your buck.
Over the past several years, I've had a.dvertisers call
wondering which service would I choose if I were them.
My number one answer above all answers? The class.sified
ad; nothing beats the 6 line class.sified for long-haul
a.dvertising.
For one thing, the price is right.
The small town weekly we used to pick up for fr.ee
charged 10 cents a word, regardless of length. Some papers
may charge higher, some lower, but if (for examples' sake)
every word in your ad was 5 characters, using all 6 lines
of available space, that local newspaper ad would run
$7.20.
The circulation for my example newspaper had a potential
readership of 15,000 give or take a few hundred - those
traveling through and picking up something to read at
the local gas station or small casino.
Now consider the online class.sified ad.
As of this writing, My Wizard Ads has a potential
readership of over 1 million.
That same 6 line, 60 characters per line ad will cost
you $25, but anyone can join the MWA two-tier
affiliate program for fr.ee and, using your own
url, save yourself an additional 35%.
Your total outlay is $16.25 to reach a potential
one million (join first and cl'ick your own url before
placing any order.)
Now, let's head back to our local newspaper example
above for just a second.
For easy math, let's say the first local newspaper
has the 15K readership, but I want to make sure my
ad reaches a potential one million readers.
Let's also assume I want to reach a smaller, tighter
community of readers so I set my total readership
accordingly.
After diligent research I manage to find additional
out-of-the-area newspapers each having 40,000
potential readers. To reach my one million mark,
I'd need to locate 24 other papers, plus one
25K circulation (plus my original 15K) for a total
of 26 newspapers.
My next step would be to contact them by phone
or mail (or maybe the internet) and place that ad
myself.
The total cost to reach my one million potential
readers in print, assuming each charges 10 cents
per word? … $187.20
But, keep in mind that doesn't include my time,
postage, or long-distance. Nor does it include
printing paper and ink nor the wmcasino gas for that trip
to the post office if needed.
Hmmm…
Online 1 million… $16.25
Offline 1 million… $187.20 plus, plus, plus.
[This is conservative for offline a.dvertising.
I recently received an email from a friend who
paid $500 to one magazine with a potential
800,000 readers.]
So now we've got an idea of cost.
Let's harken back to why I'm even writing about
online 6 line class.sifieds in the first place.
The 6 line class.sified ad:
- Is easy to place
- Reaches a huge potential readership
- Is filled with readers looking for that perfect
program, product, or service
- Is affordable (top priority).
Your starting point? A monthly budgeted class.sified.
The cost is do-able and budget you must. Online
marketing is not a flash in the pan approach. You
must be systematic and consistent month after month
after month.
You now know that setting aside less than $20 a month
will keep your text ad in front of millions, and you
must keep it there for the most obvious of reasons.
Does the Pepsi commercial expect you to jump up and
run out to buy that Pepsi now? No, but they are
laying odds you'll remember when you next go grocery
shopping how much you'd just love that Pepsi.
How many times have you read an a.d, bypassed it for
the moment, seen it again, again skipped the chance,
seen it again, etc., etc., until presto! you cli'ck
the link and discover "oh my!" this IS what I've been
looking for?
Think… Longevity and patience and budgeting equals
branding equals sales.
Will your class.sified do all the work for you?
No it will not. Does it serve its purpose to brand
your ad in the minds of readers at an affordable
monthly budgeted price? It most certainly does.
Should you go on at that point with solos and
website traffic, and maybe guaranteed signups or
leads? You bet.
But for those with limited funds, go class.sified.
For those with greater means? Still, don't forget
the humble cla'ssified :)
Marketing and gaining traffic is an never-ending
quest for the savvy internet promoter. Hunting down
and making use of additional fr.ee and pa.id
methods of gaining ex.posure is a JOB. You may
never have to leave your house, you may never
get out of your jammies, but it's still a JOB.
All businesses must have a plan and a workable,
manageable a.dvertising budget. Pick what you can
afford. Commit to a long-haul mentality and
implement it.
It just makes cents. Visit Website